In 1987, Pocket Books did a lot of promotion for the June 1987 release of Robert McCammon’s Swan Song. In addition to releasing an uncorrected proof, they released a paperback Advance Reading Copy that featured a letter about the book from Pocket VP Irwyn Applebaum.
A couple of years ago, a new-to-me promotional item for Swan Song showed up on eBay. It was the first time I’d ever seen one, and I was lucky enough to win the auction. I finally got it scanned last week. It’s an oversized (9×12) pocket-less folder. When opened, it unfolds with a pop-up demon head from the cover. Click on each image below to view a larger version.
