Limited Editions, PCs, and Stuff
A Discussion with Joe Lansdale, Robert R. McCammon, and Hunter Goatley
Editor's Note:
This conversation took place at the 1989 World Fantasy Convention in
October 1989. Current publishing practices make increased numbers of copies of
"limited editions" available but promote decreased quality in those copies.
Having spoken with Rick McCammon about these trends, I sat down with
McCammon and Joe Lansdale to get their thoughts on the current state of limited
editions and signed copies of books....
Goatley: Rick, you and I've talked about how many limited
editions are printed now, and about dealers charging more for
signed books. You and Joe have both indicated that you may stop
signing a lot of things, or some things, or for certain dealers.
I'd just like to get your feelings on current publishing
practices....
Lansdale: I haven't gotten to the point where there's
anybody I'm gonna quit signing for. All I'm saying is, I'm a
little bothered by the fact that the trade editions and the
so-called limited editions are the same books, with the exception
of a cardboard box and an autograph page. I think that if you're
doing that, that if they were going to call that the limited,
that'd be OK, if you were only charging like about $10 more.
Because you're really printing the same book with this one page
and this box, which is worth about 50 cents. I just don't feel
that jumping something from, say $22, to $50 or $60, is fair
to people. I think if you're going to have a limited [edition],
and you're only going to have, say, 300 or 600 copies—whatever
they're doing with limiteds—that book ought to be
different from the other one in some special way—I don't know,
bound in dog-pecker skin, or something—but something different.
If it's got different illustrations, a different artist, or color
plates ... you know, something that makes it special.
The only person I know that's really doing special editions is
Joe Stefko [whose Charnel House recently published Tim Powers's
The Stress of Her Regard, with illustrations by Powers and
bound in hand-streaked denim with a matching slipcase—Ed.].
But, of course, he's not doing trade editions. They're
different, they're unique....
McCammon: Yeah, you're not going to go find them in a
bookstore.
Lansdale: Yeah.
McCammon: You see, my feeling is that the collectible
market is almost out of control.
Lansdale: It is.
McCammon: People are making tons of money off people's
names, and everything.... All signatures can't be worth 50, 60,
70 dollars. It just seems to me that the more signatures you have
floating around, the less value your signature has.
Lansdale: No, I don't think that has anything to do with
it. I think what makes a signature worth more has nothing to do
with that at all; it has to do with how bad people want those
signatures. What you're forgetting about is most people aren't
accessible to us, and they want signatures. I don't have
anything against that, because I know that there are people that
I know that collect [signatures] that can't go to all
these things [conventions]. They're very excited and willing to
pay that money.
All I'm saying is that if you're going to have something, if
they're going to have people pay that money for it, the book
dealers ought to have enough integrity to make those books a
little bit more special. So, OK, you're paying for the
autograph. And I think the market has to decide how much it's
worth. I mean, that's fair enough. I think that it should not be
obviously just the same book and you're paying 30 bucks for the
autograph.
I don't really like seeing [the price of] books even doubled with
my autograph. A couple of dollars more, fine, because you're
paying for the accessibility of having it autographed by somebody
that you might not have the chance to see, but double?
McCammon: Well, when you open up a book and it's like
$100, it's almost shocking to me.
Lansdale: If it was really, really rare, it'd be
different.
McCammon: Yeah, but if there's all these copies floating
around.... You've got hundreds of these copies floating around
that are supposed to be limited editions, and you've got your
signature on all of them, and each one is like a
hundred-and-something dollars....
Lansdale: Yeah. A press that I like—I love Dark
Harvest; those guys have done a lot for the field and they've
been really good to me and to a lot of other writers—but I'm
bothered by the fact that their limited editions, as well as
their trade editions, are just full of typos. And here
are things that are instant collector's items, immediately; I
mean, as soon as they come out, they're instant collector's
items. That's understandable because, in a sense, they are very
limited compared to what New York would be doing. But on the
other hand, it's a smaller market. They print about what
Doubleday used to print, the old Doubleday hardback line.
If they're gonna do that, the 300 or 600 copies ought to be
different in another way. And these things ought to be
proofread! I mean, these are supposed to be special,
collectible editions; they ought to have that kind of love and
care put into them. And I think that they could spend a little
bit more money on their artwork, the interior artwork especially.
Goatley: I don't know if you read the editorial I had in
issue 2 of Lights Out!....
Lansdale: Yeah, as a matter of fact, I did.
Goatley: I brought that up about Razored Saddles.
I stopped counting at about 40 [typos], and that was just
misspelled words, words that were repeated, and words that were
missing.
Lansdale: Yeah, here's the deal. They sent the stuff to
me to proof, and I did proof it, and still some of the errors
that I proofed appeared. I probably missed some, but they
shouldn't send it to me to proof it by myself; they should have a
proofreader first, and then me. Because you've got to remember,
I've looked at this stuff no telling how many times. They get it
to me, and I have to have it back almost overnight—you know, 2,
3 days; I did the best I could, but....
McCammon: You can look at something and miss ... you
could be checking one thing and miss something else.
Lansdale: There were errors in the final edition that
weren't there in the stuff they gave me, and how can that happen
when they're doing this on computers? I can't figure that!
Goatley: A decent spelling checker would've caught a lot
of the problems with Razored Saddles. You know, a
spelling checker is never going to be able to replace a
proofreader, a person doing it, but still....
McCammon: See, that kind of thing just drives me crazy.
It drives me crazy in a regular edition anyway. Typos drive me
absolutely crazy; when there are typos like that in what's
supposed to be a limited edition....
Lansdale: One or two don't bother me, but something that
is just riddled with them, like you said, a limited edition....
McCammon: It's probably hard to keep out all of them, I
guess.
Lansdale: I've never read a book that didn't have some,
but it's worse....
Goatley: I've seen some that are real close.
Lansdale: Yeah, I guess I've read some where I didn't
notice any, but they probably had some. The thing is that
proofreading on the whole, not just Dark Harvest, but on the
whole in the industry, has declined incredibly. I'm not a good
proofreader....
McCammon: It's declining beyond the specialized markets;
it's in New York....
Lansdale: That's what I'm saying; I'm not a great
proofreader, I'll tell you right up. I think I'm a good editor,
in the sense that I know what a good story is, most of the time.
That doesn't mean everyone's going to agree with my choices, but
I know how to get good stories out of people, how to put together
an anthology and do something that I think's unique. But that
doesn't mean that I necessarily know how to spell. And the other
thing, too, is that by the time I get [the proofs], I've probably
read [those stories] four or five times apiece, for a variety of
different reasons. I don't see a lot of those mistakes. I would
see them more if I didn't have to do them in two or three days.
I'm saying they ought to have a proofreader to eliminate that. A
proofreader then could quiz the stuff out before, just like the
New York houses do; when you get it, you can make your decisions
as to whether they made the right choice.
McCammon: Something I noticed that's kind of interesting:
I got a pamphlet in the mail recently that said there was a copy
of the original "Nightcrawlers" script, with my original
corrections on it, for sale. And [it has] an editor's letter
verifying that it was the real thing, for like $450. A guy in
Los Angeles was selling it. I don't know how in the world he got
that, or who did it, but I wonder if we're not gonna start seeing
more stuff like that popping up.
Lansdale: My manuscripts have already been selling.
McCammon: I mean not coming from us, coming from our
editors, from people we work with....
Lansdale: Well, that's what I'm saying: I've heard of
manuscripts of mine, photocopies of them, that are floating
around and being sold. I think in today's market it's harder for
people to tell a photocopy from an original.
McCammon: Yeah. I think that's kind of bizarre; that's
kind of a step beyond the signed, limited editions into something
else.
Lansdale: Yeah. It's up to us to choose to sell our own
manuscripts, if we want. But it's not up to somebody else to
choose to sell them.
McCammon: If somebody somewhere is taking this stuff out
of their files and saying, "Well, I'm gonna sell this to
somebody, a dealer, and we're going to make $X$ amount of money
on it."
Lansdale: And say it belongs to them.
McCammon: Yeah.
Lansdale: I guess technically it does, but.... Well, I
don't know. I don't think they've got that....
McCammon: No, no, I don't think they really do.
Lansdale: Seems like to me it shouldn't belong to the
publisher, instead of the individual. Usually I get my
manuscripts back after the thing has been printed....
McCammon: Yeah, I don't know, I guess I lost track of
what happened to the manuscript. I don't know who had it,
or.... You know, I thought I had the original, that the
original came back to me, so I'm not really sure what happened to
it.
Lansdale: Maybe a photocopy.
McCammon: But supposedly it's an original that has my
corrections on it and a letter.... But the weird thing about it
is that, it says in the ad—it has a letter from my editor,
whoever that is, because I had no editor; I don't know what
editor they're talking about—verifying that this is an original
manuscript. That's just kind of a different thing, you know?
Lansdale: Yeah.
Goatley: I don't know if you guys even saw it, but
upstairs they've got AB Bookman's Weekly magazine.
Lansdale: Yeah, I saw it. McCammon: Yeah.
Goatley: There was an article in there by Barry Levin on
the controversy over PC copies [presentation or
publisher's copies]. I thought he had a lot of really good
things to say, but he was talking about how completists
collecting stuff have to have every state of a book, and he said
that it used to be that there was the trade edition and a limited
edition. Then they started getting into the PCs, and now there
are presentation copies for "Friends of the Press," copies for
"Friends of the Author," copies for "Relatives of the
Author," and in this little scenario, he came up with 8 states
of the book. And that seems to be happening more and more....
McCammon: And there are some people who would want all of
those books?
Goatley: Yeah.
Lansdale: [unbelievingly] What the hell for? Why would
anyone want all those books? It's the same book!
McCammon: I guess if you're a completist....
Lansdale: I guess so. The thing on the PC copies is,
it's a way you can print unlimited copies. And that's
bothersome. I don't think there ought to be PC copies,
personally. I think there ought to be two things: I think there
ought to be a limited, and there ought to be a trade. We ought
to get our limited and trade editions for doing our work, just
like we get PC copies. In one sense, I always feel slighted by
getting a PC copy—I mean, I'm really not a collector, I don't
really care, I don't really give a shit—but if I'm gonna get
'em and I wrote 'em, I feel like the others should be worth more
somehow, the numbered copies. What they ought to have is maybe
review copies or something—I guess that's what the PC copies
are for—but maybe have those as bound galleys, or whatever.
Goatley: See, that's becoming.... Well, two things:
Barry Levin suggested that what he thinks they ought to do is go
back to the two states, limited and trade....
Lansdale: I do, too.
Goatley: ... and you guys, instead of getting PC copies,
would get the first ten numbered copies, so all of the early ones
would be the PC copies.
Lansdale: The others would be bound galleys, just like
they send out for review.
Goatley: The other thing I was gonna say is that that
seems to be happening more and more, too. There are more advance
reading copies of books that collectors
have to have.
Lansdale: Well, the advance reading copies have to
happen; that's where you get your reviews and where you sell them
to paperbacks.
Goatley: Right. No, I understand the purpose for
them....
McCammon: You know, I think you can step back and look at
this in a different light: the excitement is that there are so
many different types of books that collectors can buy, and hoard,
and it's like the story is almost incidental.
Goatley: Yeah.
Lansdale: There are people who don't care at all; they
find out who's collectible. But that's always been that way; I've
always thought that was odd. I think that's why I never got the
collecting bug, because I was always a reader—you know, that's
why I got books; to read them.
McCammon: What appeals to me is the story, not
necessarily the book.
Lansdale: Yeah. Which is not to say that I don't try to
get the best edition of something I can, but I just won't go out
and spend hundreds of dollars so I can say I've got the first
edition. I want it to read. I'm not knocking collectors—I
don't mean that in any way—but I always assumed the true
collector was also a reader, but I find that isn't always true.
McCammon: No, it's not true. And that's kind of bizarre.
Lansdale: What do you do, just look at these things? I
mean, what's the worth to it? It's like having tires in your
garage.
McCammon: I was gonna say, it's like an investment maybe.
Lansdale: Yeah, but they stuff them in the attic or
something; they usually don't sell them as an investment. It's
like stocks and bonds: it may not be worth shit; nobody might
want a McCammon or a Lansdale five years from now.
McCammon: [laughs] I guess it is kind of like stocks and
bonds....
Goatley: I wonder now with the Stephen King stuff that's
bringing so much, and your stuff that's starting to. Five years
from now, is that King stuff people are paying hundreds of
dollars for now, is it gonna be worth half that?
McCammon: That's why people should be buying the work, I
think—for the book.
Goatley: Yeah.
Lansdale: Because it may not be [worth what they're
paying].
McCammon: Yeah, it may not be.
Lansdale: I saw stuff like—I think it was the galleys
of The Nightrunners—for a couple hundred bucks! It's
ridiculous! You know, I'm not knocking myself, but I haven't
been around long enough for something to be that collectible.
You know, I can see somebody paying maybe 50 dollars because it's
rare, but a couple hundred bucks?
Goatley: And that seems to be happening more and more
with brand new writers.
Lansdale: Yeah. I mean, hell! I'm not brand new,
but in a sense I'm new.
McCammon: But it's happening to people who have been
working in this field a lot less than you have.
Lansdale: I know. It's amazing!
Goatley: A lot of it seems to be just certain dealers who
decide. They get the advance reading copy, or galleys, or
whatever, and they start selling it. Everybody's gotta have it
after that.
McCammon: Yeah. Is that because it's a good book, or
because it's simply a collectible title to put on the shelf and
look at? It's almost like the story is incidental; it doesn't
mean much anymore.
Goatley: Yeah, they're just trying to get this rare
thing.
Lansdale: On the other hand, though, I'm really enjoying
getting to work with some of [the small press] guys, because it
gives me a chance to do some odd things that I wouldn't get to do
before, like Razored Saddles and the thing I'm doing for
Mark Ziesing, my short story collection. I'm probably not at a
stage right now where I could sell a short story collection in
hardback—paperback, yeah, probably, maybe, let's say
maybe—and that's good. Mark Ziesing does work that I think
is equal to the professionals in New York, in both proofreading
and in the appearance of the books; this guy's gonna go real far.
So there is that. And Mark, too, I think, is the kind of guy
that if you said, "Look, these things ought to be a little bit
different or special," I think he would go do something about
it. And I think that we've gotta make them aware that we won't
be happy with [inferior quality].
David Hinchberger I like very much; I really consider David a
friend. But they've been putting the little pages in the books
that come out. I didn't mind doing that, because I'm not a
collector; I didn't know. To me, numbered didn't mean dick to
me; I didn't know, I just signed it. I thought the number was
just how you kept up with it; I had no idea it meant anything.
So Dean Koontz told me about it, he explained it to me, and I
said, "Fine, I don't want to do that." I will sign the pages,
tipped in, as long as they're not numbered, because that implies
that it's a limited edition. Which I don't think Hinchberger was
doing just to make a buck; I think he really thought that he was
doing something special for the people who wanted it. I thought
it was marked up a little high, but I will sign them as long as
they're not numbered. What I'd rather do is that they have some
kind of bookplate that you just stick in. Because I don't want
to mislead people; I never thought that anyone would consider it
a special edition—I thought it was just a special thing from
[the Overlook Connection]—but people do [consider it a special
edition].
McCammon: This number thing is kind of indicative of a
deeper level of collecting. It's, again, beyond the story. We've
got to have a certain number, we've got to have a certain print
run, that sort of thing.
[The discussion evolved into the Joe Lansdale interview published
in Lights Out! issue 3.]
|