I recently unearthed a 1981 promotional poster for They Thirst that I didn’t even know existed until I found someone selling it. The poster was produced by Avon Books, who published They Thirst as a paperback original in 1981. The front of the poster shows the cover art used for the paperback, while the back includes marketing material, including a synopsis of the book. Photos of the poster have been added to the Book Cover Gallery. (My apologies for the quality of the photos; the folded poster made it difficult to get a good photo without too much reflected glare from either natural lighting or the camera’s flash.) Until I saw this poster, I had no idea how extensively Avon marketed They Thirst.
COMING TO TERRIFY MILLIONS OF READERS IN MAY WITH A NATIONAL RADIO CAMPAIGN FROM AVON!
AVON brings Robert R. McCammon’s bloodchilling new novel to millions of radio listeners with a campaign of 60-second commercials on the ABC National Radio Network—airing in 203 markets nationwide!
And AVON reaches millions of late-night radio listeners with 60-second commercials on The Larry King Show, airing on 210 stations across the country!
LOS ANGELES ADVERTISING: 50 outdoor billboards, measuring 10 feet by 22 feet each, will inundate the Los Angeles area for one month!
There were also a 36-copy floor display and a 12-copy counter display available to booksellers.
Can you imagine seeing 50 billboards advertising They Thirst? I would so love to see a photo of one of those and to hear the radio commercials!
Click on the images to view larger versions.