From adrants.com, October 17, 2005:

Book Promoted With Coffin

by Steve Hall

gargoyle1864.jpgTo promote the first Italian edition of Robert McCammon’s book, “They Thirst,” a coffin full of books was carried through the streets of downtown Rome. A street team, which carried the coffin on their shoulders, offered everyone a coupon of sorts for a free coffin in case they found themselves facing death by vampire. The stunt was created by guerrigliamarketing.it for Gargoyle Books and induced smiles, curiosity and various odd religious rituals among onlookers.

Click on the images to view larger versions. There’s also video on YouTube below.





The Polish book site Booklips has published a new interview with Robert McCammon to promote the releases of the Polish editions of Speaks the Nightbird and Boy’s Life.

Read the interview in Polish on BooklipsRead the interview in English

Lots more interviews from 1981 to now can be found on the Robert McCammon Interviews page!